Customer Relationship Management (CRM) Software, Hardware, Services and Research Papers

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The Customer Intimacy Imperative by IBM

November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve a competitive advantage. Read this white paper to realize the full potential of your customer relationships.

(WHITE PAPER)

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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 27, 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.

(WHITE PAPER)

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Business Services Innovation: How Top CIOs Take the Lead by Hewlett-Packard Company

December 09, 2011 - (Free Research) Industry leaders share their experiences turning IT business service ideas into effective moneymakers that also strengthen customer relationships.

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Integrating SAP Data in the Information System Using Open Source Data Integration by Talend

February 10, 2009 - (Free Research) This Technical Note discusses Talend's data integration capabilities for SAP and covers Talend's SAP connectors, as well as additional SAP-dedicated tools.

(WHITE PAPER)

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How Do You Evaluate Which On-Demand CRM Solution is Right for You? by Oracle Corporation

January 08, 2009 - (Free Research) The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money.

(WHITE PAPER)

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Working the Way Salespeople Work by Oracle Corporation

September 2008 - (Free Research) Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue.

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